Unique Prospects’s data syndicate database consists of 38 million records at 24 million households. The Unique Prospects file is based predominantly on factual transactional data collected in conjunction from over 600 syndicate members and contains consumer postal and telephone data. We believe that transactional data is a far more powerful predictor of people’s attitudes and behaviours and should outperform the traditional incentives surveys which have traditionally dominated the list market.

We have chosen members from a wide variety of industry sectors and a broad group of demographics to ensure that companies looking to use our data have as much choice as possible.

In addition to the syndicate members data The Unique Prospects File has been overlaid with Shareholders, Directors at Home and Credit History data.

All of the data that goes into the Unique Prospects File is held on a single platform enabling you to overlay any of the selections available from each of the database contributors. In total the Unique Prospects File consists of 300+ selections, which have been collected from the syndicate members adding their data to the pool. It has been our intention to provide a product that is large enough to cater for the mass mailers, however has enough selections available to ensure even the niche marketers can benefit from the file.

The Unique Prospects File - List selections

The Unique Prospects file is held on a single platform enabling us to combine selections from each of the core contributors and thus create a highly targeted and responsive dataset.

The Unique Prospects File offers an unrivalled choice of over 300 transactional factual selections which can be overlaid in conjunction with one another ensuring a highly targetable selection is made.

It is important to stress that all data contained in the file is factual and none of the lifestyle suppliers have contributed to the Unique Prospects File.