Unique Prospects believes that the true power of direct marketing lies in its ability to be relevant to the person who is receiving it which in turn relies on clean and accurate data.
Therefore one of the most important processes to consider when using any direct marketing list is the data cleaning. Unique Prospects is at the forefront of this process. Using such data cleaning operations as the Telephone Preference Service (TPS) The Mail Preference Service (MPS) and the Gone Away Suppression file (GAS) our consumer direct marketing lists are the freshest they can be.
With over 6.4% of the population moving from their home every year it’s important your message gets to the right person. Failure to do this doesn’t just make your company look un-professional it will also save you an incredible amount of money.
After all would you open a letter that was addressed to someone else??
Having your database audited and profiled is an excellent way of identifying not only gone-aways and incorrect data but also prospects that no longer fall into your target market. All of which you would not want to invest good money in contacting.
Unique Prospects use the most up-to-date data cleaning software available to amend and enhance any database you hold - providing you with the most accurate data possible - swiftly and cost effectively.
- Correct outdated postcodes
- Add missing address elements
- Amend incorrectly spelt address elements
- Validate addresses and residency
- Apply Mailsort and Walksort codes to maximise mailing discounts
- Add missing name elements to maximise name accuracy
- Amend incorrectly spelt name elements
- Remove offensive or irrelevant salutations
- Append telephone and fax numbers
- Verify and correct existing telephone and fax numbers
The Bereavement Register
This is compiled by a FREEPOST registration scheme. When someone dies, the local government registrar has to be notified within 7 days to officially register the death at which point the bereaved family has the opportunity to register the death via this scheme minimizing future mail.
GAS (Gone Away Suppression) File
6.4% of the population move each year – that’s over 9,000 people daily throughout the year The REaD Group collects positive information about new householders from its alliances with companies in the property, financial and mortgage business sectors. Further verification then takes place in order to create the comprehensive Gone Away Suppression File.
Telephone Preference Service Suppression File (TPS)
Telephone Preference Service contains details of individuals who have subscribed to the service stating that they do not wish to receive unsolicited telephone calls. Hi-Tech Marketing receives and updates the file on a daily basis ensuring our clients are able to comply with all relevant legislation and keep telephone lists up to date.
Mailing Preference Service Suppression File (MPS)
The Mailing Preference Service (MPS) is a compiled list of individuals who would prefer not to receive unsolicited direct mail; names are suppressed at household level and remain on the file for five years. We also host the Baby Mailing Preference Service aimed at minimizing distress of parents who have suffered a miscarriage, or whose baby is stillborn, or has died in the first weeks of life.
The National Suppression File (NSF)
The NSF combines various data from the members of the consortium and can be divided into key data sets as follows: Postal Returns (assumed gone aways), Electoral Roll Changes (assumed gone aways), The Electoral Roll delete file, Notifications (confirmed gone aways), Complied from Gone Away Suppression (GAS) file and National change of address (NCOA).
National Change of Address (NCOA)
Sourced from the Royal Mail's Redirection database, (NCOA) enables relocation addresses of clients who have changed address to be appended.
Universal Suppression Service (USS)
The new suppression from the Royal Mail enables your database to be kept up to date through a combination of postal returns, client notifications and redirections. |
